What is CSR and why is it important?
Businesses do not operate in a vacuum! The central characteristic of social responsibility is the willingness of an organisation to incorporate social and environmental considerations in its decision making and be accountable for their impacts. This implies both transparent and ethical behaviour that contributes to sustainable development while being in compliance with applicable law and consistent with reasonable international standards of operational behaviour. This aspect has become a critical factor in a company’s ability to operate effectively and successfully.
Through the introduction of effective CSR measures and initiatives, companies are becoming more in tune with modern demands while enjoying numerous benefits including cost reductions, increased productivity, improved brand visibility and ultimately making the organisation more sustainable.